Corporate Communication, B.A. (University College)

Program Code: CCUC_BA

Program Description

The Penn State Corporate Communication Bachelor of Arts (CCBA) program prepares students for various strategic communication roles inside and outside organizations. Graduates of the program hold titles such as public relations professional, social media strategist, speech and copywriter, political aide, marketing communication manager, organizational learning and development specialist, corporate recruiter, and event planner. Graduates have earned advanced degrees in areas such as Business, Law, and Corporate Communication.

The CCBA program is interdisciplinary. While providing depth of study in Corporate Communication, it also includes mandatory Business courses and courses focusing on web based competencies such as writing for the web and digital design. With its overall emphasis on the human and design aspects of contemporary organizations, the program is particularly well-suited to individuals seeking to develop and apply their analytical, verbal, and creative talents. Such talents foster aptitudes in strategic counseling and integrative praxis that, in part, make a Corporate Communication degree unique and highly sought after in the marketplace.

What is Corporate Communication?

Corporate Communication encompasses all aspects of strategic communication in for-profit and not-for-profit organizations, from internal communication between senior leaders and frontline professionals to communication with external clients. Corporate communicators are highly skilled professionals in the art of planning, problem solving, and persuading with a sharp understanding of their audience’s needs, tastes, and interests.

You Might Like This Program If...

  • You know you are creative with strong writing and speaking skills.
  • You desire to be an ethical communicator who creates meaningful connections with your audience.
  • You possess an international, multicultural mindset.
  • You want to pursue a career in social media, public relations, or marketing.

MORE INFORMATION ABOUT CORPORATE COMMUNICATION

Entrance to Major

In order to be eligible for entrance to this major, a student must:

  1. attain at least a C (2.00) cumulative grade-point average for all courses taken at the University; and
  2. have at least third-semester classification.

READ SENATE POLICY 37-30: ENTRANCE TO AND CHANGES IN MAJOR PROGRAMS OF STUDY

Degree Requirements

For the Bachelor of Arts degree in Corporate Communication, a minimum of 120 credits is required:

Requirement Credits
General Education 45
Electives 2-9
Bachelor of Arts Degree Requirements 24
Requirements for the Major 51-52

3-9 of the 45 credits for General Education are included in Requirements for the Major. This includes: 3-6 credits of GS courses; 0-3 credits of GH courses.

3 of the 24 credits for Bachelor of Arts Degree Requirements are included in the Requirements for the Major, General Education, or Electives and 0-12 credits are included in Electives if foreign language proficiency is demonstrated by examination.

Requirements for the Major

A grade of C or better is required for all courses in the major. To graduate, a student enrolled in the major must earn at least a C grade in each course designated by the major as a C-required course, as specified by Senate Policy 82-44.

Prescribed Courses
Prescribed Courses: Require a grade of C or better
CAS 204Communication Research Methods3
CC 200Introduction to Corporate Communication Keystone/General Education Course3
CC 401Internal Communication3
CC 402External Communication3
CC 490WSeminar in Corporate Communication3
CC 495AInternship in Corporate Communication3
COMM 1003
MGMT 301Basic Management Concepts3
MKTG 301Principles of Marketing3
Additional Courses
Additional Courses: Require a grade of C or better
ECON 102Introductory Microeconomic Analysis and Policy Keystone/General Education Course3
or ECON 104 Introductory Macroeconomic Analysis and Policy Keystone/General Education Course
Select one of the following:3-4
Social, Legal, and Ethical Environment of Business
Ethics Keystone/General Education Course
Business Ethics Keystone/General Education Course
Media Ethics Keystone/General Education Course
Select one of the following:3
ART 201
Graphic Design for Communications
Information, People and Technology Keystone/General Education Course
Select one of the following:3
Small Group Communication Keystone/General Education Course
Business and Professional Communication Keystone/General Education Course
Organizational Communication Keystone/General Education Course
Introduction to Writing Studies
Select one of the following:3
Social Media in Corporate Communication
Writing for the Web
Communication Design for Writers
Select two of the following:6
Interpersonal Communication Theory and Research Keystone/General Education Course
Conflict Resolution and Negotiation Keystone/General Education Course
Topics in Gender and Communication
Intercultural Communication Theory and Research
Leadership and Team Building
Public Relations and Marketing
Select one of the following:3
Risk and Crisis in Corporate Communication
Strategic Speaking
Public Relations Event Planning

General Education

Connecting career and curiosity, the General Education curriculum provides the opportunity for students to acquire transferable skills necessary to be successful in the future and to thrive while living in interconnected contexts. General Education aids students in developing intellectual curiosity, a strengthened ability to think, and a deeper sense of aesthetic appreciation. These are requirements for all baccalaureate students and are often partially incorporated into the requirements of a program. For additional information, see the General Education Requirements section of the Bulletin and consult your academic adviser.

The keystone symbol Keystone/General Education Course appears next to the title of any course that is designated as a General Education course. Program requirements may also satisfy General Education requirements and vary for each program.

Foundations (grade of C or better is required and Inter-Domain courses do not meet this requirement.)

  • Quantification (GQ): 6 credits
  • Writing and Speaking (GWS): 9 credits

Breadth in the Knowledge Domains (Inter-Domain courses do not meet this requirement.)

  • Arts (GA): 3 credits
  • Health and Wellness (GHW): 3 credits
  • Humanities (GH): 3 credits
  • Social and Behavioral Sciences (GS): 3 credits
  • Natural Sciences (GN): 3 credits

Integrative Studies

  • Inter-Domain Courses (Inter-Domain): 6 credits

Exploration

  • GN, may be completed with Inter-Domain courses: 3 credits
  • GA, GH, GN, GS, Inter-Domain courses. This may include 3 credits of World Language course work beyond the 12th credit level or the requirements for the student’s degree program, whichever is higher: 6 credits

University Degree Requirements

First Year Engagement

All students enrolled in a college or the Division of Undergraduate Studies at University Park, and the World Campus are required to take 1 to 3 credits of the First-Year Seminar, as specified by their college First-Year Engagement Plan.

Other Penn State colleges and campuses may require the First-Year Seminar; colleges and campuses that do not require a First-Year Seminar provide students with a first-year engagement experience.

First-year baccalaureate students entering Penn State should consult their academic adviser for these requirements.

Cultures Requirement

6 credits are required and may satisfy other requirements

  • United States Cultures: 3 credits
  • International Cultures: 3 credits

Writing Across the Curriculum

3 credits required from the college of graduation and likely prescribed as part of major requirements.

Total Minimum Credits

A minimum of 120 degree credits must be earned for a baccalaureate degree. The requirements for some programs may exceed 120 credits. Students should consult with their college or department adviser for information on specific credit requirements.

Quality of Work

Candidates must complete the degree requirements for their major and earn at least a 2.00 grade-point average for all courses completed within their degree program.

Limitations on Source and Time for Credit Acquisition

The college dean or campus chancellor and program faculty may require up to 24 credits of course work in the major to be taken at the location or in the college or program where the degree is earned. Credit used toward degree programs may need to be earned from a particular source or within time constraints (see Senate Policy 83-80). For more information, check the Suggested Academic Plan for your intended program.

B.A. Degree Requirements

Foreign Language (0-12 credits): Student must attain 12th credit level of proficiency in one foreign language. See the Placement Policy for Penn State Foreign Language Courses.

B.A. Fields (9 credits): Humanities, Social and Behavioral Sciences, Arts, Foreign Languages, Natural Sciences, Quantification (may not be taken in the area of the student's primary major; foreign language credits in this category must be in a second foreign language or beyond the 12th credit level of proficiency in the first language)

Other Cultures (0-3 credits): Select 3 credits from approved list. Students may count courses in this category in order to meet other major, minor, elective, or General Education requirements, except for the General Education US/IL requirement.​

Program Learning Objectives

Fayette, Hazleton, Lehigh Valley, Schuylkill, Scranton, and Wilkes-Barre Campuses

  • Describe the Corporate Communication field and its central questions:
    • Explain the origins of the Corporate Communication field.
    • Summarize the broad nature of the Corporate Communication field.
    • Categorize the various career pathways for students of Communication.
    • Articulate the importance of Corporate Communication expertise in career development and civic engagement.
    • Examine contemporary debates within the field.
    • Distinguish the Corporate Communication field from related areas of study.
    • Identify with intellectual specialization(s) in the Corporate Communication field.
  • Employ Corporate Communication Theories, Perspectives, Principles, and Concepts:
    • Explain Corporate Communication perspectives, theories, principles, and concepts.
    • Synthesize Corporate Communication perspectives, theories, principles, and concepts.
    • Apply Corporate Communication perspectives, theories, principles, and concepts.
    • Critique Corporate Communication perspectives, theories, principles, and concepts.
  • Engage in Corporate Communication Inquiry:
    • Interpret Corporate Communication scholarship.
    • Evaluate Corporate Communication scholarship.
    • Formulate questions appropriate for Corporate Communication scholarship.
    • Engage in Corporate Communication scholarship using the research traditions of the field.
    • Differentiate among various approaches to the study of Corporate Communication.
    • Contribute to the scholarly conversations appropriate to the purpose of inquiry.
  • Create Messages Appropriate to the Audience, Purpose, and Context:
    • Locate and use information relevant to goals, audiences, purposes, and contexts.
    • Select creative and appropriate modalities and technologies to accomplish Corporate Communication goals.
    • Adapt messages to the diverse needs of individuals, groups, and contexts.
    • Present messages in multiple communication modalities and contexts.
    • Adjust messages while in the process of communicating.
    • Critically reflect on one's own messages after the communication event.
  • Critically Analyze Messages:
    • Identify meanings embedded in messages.
    • Articulate characteristics of mediated and non-mediated messages.
    • Recognize the influence of messages.
    • Engage in active listening.
    • Enact mindful responding to messages.
  • Demonstrate the Ability to Accomplish Communicative Goals (Self-Efficacy):
    • Identify contexts, situations, and barriers that impede communication self-efficacy.
    • Perform verbal and nonverbal communication behaviors that illustrate self-efficacy.
    • Articulate personal beliefs about abilities to accomplish communication goals.
    • Evaluate personal communication strengths and weaknesses.
  • Apply Ethical Corporate Communication Principles and Practices:
    • Identify ethical perspectives.
    • Explain the relevance of various ethical perspectives.
    • Articulate the ethical dimensions of a Corporate Communication situation.
    • Propose solutions for an (un)ethical Corporate Communication situation.
    • Evaluate the ethical elements of a Corporate Communication situation.
  • Utilize Corporate Communication to Embrace Difference:
    • Articulate the connection between Corporate Communication and culture.
    • Recognize individual and cultural similarities and differences.
    • Appreciate individual and cultural similarities and differences.
    • Respect diverse perspectives and the ways they influence communication.
    • Articulate one's own cultural standpoint and how it affects communication and world view.
    • Demonstrate the ability to be culturally self-aware.
    • Adapt one's communication in diverse cultural contexts.
  • Influence for Greater Good:
    • Explain the importance of Corporate Communication for civic life from the local to global levels.
    • Identify the challenges facing communities and the role of Corporate Communication in resolving those challenges.
    • Frame local, national, and/or global issues from a Corporate Communication point of view.
    • Evaluate local, national, and/or global issues from a Corporate Communication point of view.
    • Use Corporate Communication to respond to issues at the local, national, and/or global level.
    • Advocate a course of action to address local, national, and/or global issues from a Corporate Communication point of view.
    • Use Corporate Communication to empower individuals in terms of human rights, human dignity, and human freedom.

Shenango Campus

  • Create Messages Appropriate to the Audience, Purpose, and Context:
    • Locate and use information relevant to goals, audiences, purposes, and contexts.
    • Select creative and appropriate modalities and technologies to accomplish Corporate Communication goals.
    • Adapt messages to the diverse needs of individuals, groups, and contexts.
    • Present messages in multiple communication modalities and contexts.
    • Adjust messages while in the process of communicating.
    • Critically reflect on one's own messages after the communication event.
  • Critically Analyze Messages:
    • Identify meanings embedded in messages.
    • Articulate characteristics of mediated and non-mediated messages.
    • Recognize the influence of messages.
    • Engage in active listening.
    • Enact mindful responding to messages.
  • Employ Corporate Communication Theories, Perspectives, Principles, and Concepts:
    • Explain the origins of the Corporate Communication field.
    • Summarize the broad nature of the Corporate Communication field.
    • Categorize the various career pathways for students of Communication.
    • Articulate the importance of Corporate Communication expertise in career development and civic engagement.
    • Examine contemporary debates within the field.
    • Distinguish the Corporate Communication field from related areas of study.
    • Identify with intellectual specialization(s) in the Corporate Communication field.
  • Influence for Greater Good:
    • Explain the importance of Corporate Communication for civic life from the local to global levels.
    • Identify the challenges facing communities and the role of Corporate Communication in resolving those challenges.
    • Frame local, national, and/or global issues from a Corporate Communication point of view.
    • Evaluate local, national, and/or global issues from a Corporate Communication point of view.
    • Use Corporate Communication to respond to issues at the local, national, and/or global level.
    • Advocate a course of action to address local, national, and/or global issues from a Corporate Communication point of view.
    • Use Corporate Communication to empower individuals in terms of human rights, human dignity, and human freedom.
  • Utilize Corporate Communication to Embrace Difference:
    • Articulate the connection between Corporate Communication and culture.
    • Recognize individual and cultural similarities and differences.
    • Appreciate individual and cultural similarities and differences.
    • Respect diverse perspectives and the ways they influence communication.
    • Articulate one's own cultural standpoint and how it affects communication and world view.
    • Demonstrate the ability to be culturally self-aware.
    • Adapt one's communication in diverse cultural contexts.

York Campus

  • Advocate a course of action to address local, national, and/or global issues from a Corporate Communications point of view.
  • Apply Corporate Communication perspectives, theories, principles, and concepts.
  • Describe the Corporate Communication field and its central questions.
  • Engage in Corporate Communication scholarship using the research traditions of the field.
  • Articulate the ethical dimensions of a Corporate Communications situation.
  • Select creative and appropriate modalities and technologies to accomplish Corporate Communication goals.
  •  Ability to understand, apply, critique, and extend communication concepts, theories, and perspectives.

Academic Advising

The objectives of the university's academic advising program are to help advisees identify and achieve their academic goals, to promote their intellectual discovery, and to encourage students to take advantage of both in-and out-of class educational opportunities in order that they become self-directed learners and decision makers.

Both advisers and advisees share responsibility for making the advising relationship succeed. By encouraging their advisees to become engaged in their education, to meet their educational goals, and to develop the habit of learning, advisers assume a significant educational role. The advisee's unit of enrollment will provide each advisee with a primary academic adviser, the information needed to plan the chosen program of study, and referrals to other specialized resources.

READ SENATE POLICY 32-00: ADVISING POLICY

Fayette

Rachel Kaplan
Assistant Teaching Professor in Corporate Communications
2201 University Drive
Lemont Furnace, PA 15456
724-430-4265
rds913@psu.edu

Hazleton

Charles Dewald
Program Coordinator, Corporate Communication
Butler 203
76 University Drive
Hazleton, PA 18202
570-450-3558
cxd35@psu.edu

Lehigh Valley

Kristen Hark, Ph.D.
Assistant Teaching Professor
2809 Saucon Valley Road
Center Valley, PA 18034
610-285-5058
kmh7320@psu.edu

Schuylkill

Janelle Gruber
Program Coordinator, Corporate Communication
A-120 200 University Drive
Schuylkill Haven, PA 17972
570-385-6203
jlh552@psu.edu

Scranton

Xialing Lin, Ph.D.
Associate Professor, Program Coordinator, Corporate Communication
Business Building 111
Dunmore, PA 18512
570-963-2642
xxl209@psu.edu

Shenango

Tiffany Petricini
Assistant Teaching Professor, Communications
147 Shenango Avenue
Sharon, PA 16146
724-983-2827
tzr106@psu.edu

Wilkes-Barre

Natalya Vodopyanova
Program Coordinator, Corporate Communication
44 University Drive
Dallas, PA 18612
nxv52@psu.edu

York

Joe Downing
Associate Professor of Corporate Communications
1031 Edgecomb Avenue
York, PA 17403
717-771-4131
jrd24@psu.edu

Abington

Lisa V. Chewning
Associate Professor and Program Chair, Corporate Communication
1600 Woodland Road
Abington, PA 19001
215-881-7382
lvc3@psu.edu

Suggested Academic Plan

The suggested academic plan(s) listed on this page are the plan(s) that are in effect during the 2023-24 academic year. To access previous years' suggested academic plans, please visit the archive to view the appropriate Undergraduate Bulletin edition (Note: the archive only contains suggested academic plans beginning with the 2018-19 edition of the Undergraduate Bulletin).

Corporate Communication, B.A. at Fayette Campus

The course series listed below provides only one of the many possible ways to move through this curriculum. The University may make changes in policies, procedures, educational offerings, and requirements at any time. This plan should be used in conjunction with your degree audit (accessible in LionPATH as either an Academic Requirements or What If report). Please consult with a Penn State academic adviser on a regular basis to develop and refine an academic plan that is appropriate for you.

First Year
FallCreditsSpringCredits
ENGL 15 or 30H (GWS)3ECON 102 or 104*3
MATH 21 (GQ)3CAS 1003
COMM 100*3World Language (level 2)4
PSU 81General Education Course3
World Language (level 1)4General Education Course3
General Education Course3 
 17 16
Second Year
FallCreditsSpringCredits
IST 110*3CAS 352*3
MGMT 301*3CAS 204*3
CC 200*3MKTG 301*3
World Language (level 3)4General Education Course3
General Education Quantification Course3General Education Course3
 16 15
Third Year
FallCreditsSpringCredits
ENGL 202D3CC 402*3
CC 401*3ENGL 420, 480, or CC 406*3
BA 243*4MKTG 310*3
B.A. Requirement3B.A. Requirement3
General Education Course3Other Cultures or Elective3
 16 15
Fourth Year
FallCreditsSpringCredits
CC 495A*3MGMT 433*3
CC 404, 405, or COMM 472*3CC 490W*3
Elective3B.A. Requirement3
General Education3Elective 3
General Education Course (GHW)1.5General Education Course (GHW)1.5
 13.5 13.5
Total Credits 122
*

Course requires a grade of C or better for the major

Course requires a grade of C or better for General Education

#

Course is an Entrance to Major requirement

Course satisfies General Education and degree requirement

University Requirements and General Education Notes:

US and IL are abbreviations used to designate courses that satisfy Cultural Diversity Requirements (United States and International Cultures).

W, M, X, and Y are the suffixes at the end of a course number used to designate courses that satisfy University Writing Across the Curriculum requirement.

General Education includes Foundations (GWS and GQ), Knowledge Domains (GHW, GN, GA, GH, GS) and Integrative Studies (Inter-domain) requirements. N or Q (Honors) is the suffix at the end of a course number used to help identify an Inter-domain course, but the inter-domain attribute is used to fill audit requirements. Foundations courses (GWS and GQ) require a grade of 'C' or better.

Bachelor of Arts Requirements:

Bachelor of Arts students must take 9 credits in Bachelor of Arts (B.A.) Fields (Humanities; Social and Behavioral Sciences; Arts; World Languages [2nd language or beyond the 12th credit level of proficiency in the 1st]; Natural Sciences; Quantification). The B.A. Fields courses may not be taken in the area of the student’s primary major. See your adviser and the Degree Requirements section of this Bulletin.

Bachelor of Arts students must take 3 credits in Other Cultures.
See your adviser and the full list of courses approved as Other Cultures courses.

Corporate Communication, B.A. at Hazleton Campus

The course series listed below provides only one of the many possible ways to move through this curriculum. The University may make changes in policies, procedures, educational offerings, and requirements at any time. This plan should be used in conjunction with your degree audit (accessible in LionPATH as either an Academic Requirements or What If report). Please consult with a Penn State academic adviser on a regular basis to develop and refine an academic plan that is appropriate for you.

First Year
FallCreditsSpringCredits
ENGL 15 or 30H (GWS)3ECON 102 or 104*3
MATH 21 (GQ)3CAS 100A, 100B, or 100C3
COMM 100N*3World Language (level 1)4
CC 200*3General Education Course3
PSU 81General Education Course3
General Education Course3 
 16 16
Second Year
FallCreditsSpringCredits
CAS 352, 252, or ENGL 211*3MKTG 301*3
CAS 204*3COMM 241, IST 110, or ART 201*3
MGMT 301*3World Language (level 3)4
World Language (level 2)4General Education Course or Elective3
General Education Course3General Education Quantification Course3
 16 16
Third Year
FallCreditsSpringCredits
ENGL 202A, 202B, 202C, or 202D3ENGL 420, 480, or CC 406*3
CC 401*3BA Requirement3
MKTG 3103Elective1
BA 243*4Other Cultures or Elective3
BA Requirement3General Education Course3
 16 13
Fourth Year
FallCreditsSpringCredits
CC 495A*3MGMT 433, CAS 403, CAS 404, CAS 455, CAS 471, or MKTG 310*3
CC 4023CC 404, 405, or COMM 472*3
General Education Course3CC 490W*3
BA Requirement3Elective 3
General Education Course (GHW)1.5General Education Course (GHW)1.5
 13.5 13.5
Total Credits 120
*

Course requires a grade of C or better for the major

Course requires a grade of C or better for General Education

#

Course is an Entrance to Major requirement

Course satisfies General Education and degree requirement

University Requirements and General Education Notes:

US and IL are abbreviations used to designate courses that satisfy Cultural Diversity Requirements (United States and International Cultures).

W, M, X, and Y are the suffixes at the end of a course number used to designate courses that satisfy University Writing Across the Curriculum requirement.

General Education includes Foundations (GWS and GQ), Knowledge Domains (GHW, GN, GA, GH, GS) and Integrative Studies (Inter-domain) requirements. N or Q (Honors) is the suffix at the end of a course number used to help identify an Inter-domain course, but the inter-domain attribute is used to fill audit requirements. Foundations courses (GWS and GQ) require a grade of 'C' or better.

Bachelor of Arts Requirements:

Bachelor of Arts students must take 9 credits in Bachelor of Arts (B.A.) Fields (Humanities; Social and Behavioral Sciences; Arts; World Languages [2nd language or beyond the 12th credit level of proficiency in the 1st]; Natural Sciences; Quantification). The B.A. Fields courses may not be taken in the area of the student’s primary major. See your adviser and the Degree Requirements section of this Bulletin.

Bachelor of Arts students must take 3 credits in Other Cultures.
See your adviser and the full list of courses approved as Other Cultures courses.

Corporate Communication, B.A. at Lehigh Valley Campus

The course series listed below provides only one of the many possible ways to move through this curriculum. The University may make changes in policies, procedures, educational offerings, and requirements at any time. This plan should be used in conjunction with your degree audit (accessible in LionPATH as either an Academic Requirements or What If report). Please consult with a Penn State academic adviser on a regular basis to develop and refine an academic plan that is appropriate for you.

First Year
FallCreditsSpringCredits
ENGL 15 or 30H (GWS)3ECON 102*3
MATH 21 (GQ)3CAS 100A3
COMM 100N*3World Language (level 1)4
CC 200*3General Education Course (Inter-Domain)3
PSU 83General Education Course3
 15 16
Second Year
FallCreditsSpringCredits
CAS 352*3MGMT 3013
CAS 204*3COMM 241*3
MKTG 301W*3BA Requirement3
World Language (level 2)4BA Other Cultures3
General Education Course (Inter-Domain)3World Language (level 3)4
 16 16
Third Year
FallCreditsSpringCredits
ENGL 202A, 202B, 202C, or 202D3CC 402*3
CC 401*3CC 404*3
MKTG 310*3BA Requirement3
PHIL 123*3Elective or CAS 471*3
General Education Course3General Education Course (GQ)3
 15 15
Fourth Year
FallCreditsSpringCredits
CC 495A*3CC 490W*3
CC 406*3MGMT 4333
General Education Course3BA Requirement3
General Education Course3General Education Course3
General Education Course (GHW)1.5General Education Course (GHW)1.5
 13.5 13.5
Total Credits 120
*

Course requires a grade of C or better for the major

Course requires a grade of C or better for General Education

#

Course is an Entrance to Major requirement

Course satisfies General Education and degree requirement

University Requirements and General Education Notes:

US and IL are abbreviations used to designate courses that satisfy Cultural Diversity Requirements (United States and International Cultures).

W, M, X, and Y are the suffixes at the end of a course number used to designate courses that satisfy University Writing Across the Curriculum requirement.

General Education includes Foundations (GWS and GQ), Knowledge Domains (GHW, GN, GA, GH, GS) and Integrative Studies (Inter-domain) requirements. N or Q (Honors) is the suffix at the end of a course number used to help identify an Inter-domain course, but the inter-domain attribute is used to fill audit requirements. Foundations courses (GWS and GQ) require a grade of 'C' or better.

Bachelor of Arts Requirements:

Bachelor of Arts students must take 9 credits in Bachelor of Arts (B.A.) Fields (Humanities; Social and Behavioral Sciences; Arts; World Languages [2nd language or beyond the 12th credit level of proficiency in the 1st]; Natural Sciences; Quantification). The B.A. Fields courses may not be taken in the area of the student’s primary major. See your adviser and the Degree Requirements section of this Bulletin.

Bachelor of Arts students must take 3 credits in Other Cultures.
See your adviser and the full list of courses approved as Other Cultures courses.

1

Other GQ if MATH 21 met through placement testing

2

Students must complete the 12th credit level in a second language. Credits vary based on skill level.

Corporate Communication, B.A. at Schuylkill Campus

The course series listed below provides only one of the many possible ways to move through this curriculum. The University may make changes in policies, procedures, educational offerings, and requirements at any time. This plan should be used in conjunction with your degree audit (accessible in LionPATH as either an Academic Requirements or What If report). Please consult with a Penn State academic adviser on a regular basis to develop and refine an academic plan that is appropriate for you.

First Year
FallCreditsSpringCredits
ENGL 15 or 30H (GWS)3CC 200*3
MATH 21 (GQ)3ECON 102 or 104*3
COMM 100N*3CAS 100A3
PSU 82World Language (level 1)4
General Education Course3General Education Course (GQ)3
 14 16
Second Year
FallCreditsSpringCredits
CAS 204*3CAS 2523
IST 110 or COMM 2413MKTG 301W*3
MGMT 301*3ENGL 202A, 202B, 202C, or 202D3
World Language (level 2)4World Language (level 3)4
General Education Course3General Education Course3
 16 16
Third Year
FallCreditsSpringCredits
BA 2434CC 4013
MKTG 3103Elective3
CC 4023BA Requirement3
BA Requirement3Other Cultures3
General Education Course3Elective with "(CAS 303 if planning to take CAS 455)3
 General Education Course3
 16 18
Fourth Year
FallCreditsSpringCredits
CAS 404, 455, or MGMT 4333CC 490W*3
CC 404 or 405*3CC 495A*3
General Education Course3General Education Course3
BA Requirement3CC 4063
General Education Course (GHW)1.5General Education Course (GHW)1.5
 13.5 13.5
Total Credits 123
*

Course requires a grade of C or better for the major

Course requires a grade of C or better for General Education

#

Course is an Entrance to Major requirement

Course satisfies General Education and degree requirement

University Requirements and General Education Notes:

US and IL are abbreviations used to designate courses that satisfy Cultural Diversity Requirements (United States and International Cultures).

W, M, X, and Y are the suffixes at the end of a course number used to designate courses that satisfy University Writing Across the Curriculum requirement.

General Education includes Foundations (GWS and GQ), Knowledge Domains (GHW, GN, GA, GH, GS) and Integrative Studies (Inter-domain) requirements. N or Q (Honors) is the suffix at the end of a course number used to help identify an Inter-domain course, but the inter-domain attribute is used to fill audit requirements. Foundations courses (GWS and GQ) require a grade of 'C' or better.

Bachelor of Arts Requirements:

Bachelor of Arts students must take 9 credits in Bachelor of Arts (B.A.) Fields (Humanities; Social and Behavioral Sciences; Arts; World Languages [2nd language or beyond the 12th credit level of proficiency in the 1st]; Natural Sciences; Quantification). The B.A. Fields courses may not be taken in the area of the student’s primary major. See your adviser and the Degree Requirements section of this Bulletin.

Bachelor of Arts students must take 3 credits in Other Cultures.
See your adviser and the full list of courses approved as Other Cultures courses.

Integrative Studies (either Inter-domain or Linked Courses)

Integrative Studies may be completed within the 30 Knowledge Domain credits and must be completed with either Inter-domain or Linked courses, not a combination of both.  For Inter-domain courses, credit may apply to both Knowledge Domain designations but does not reduce the total number of credits within the Knowledge Domains and at least 3 credits of single-domain coursework are required in each of the 5 Knowledge Domains.  Linked courses used for the Integrative Studies requirement must represent two different Knowledge Domains.

Corporate Communication, B.A. at Scranton Campus

The course series listed below provides only one of the many possible ways to move through this curriculum. The University may make changes in policies, procedures, educational offerings, and requirements at any time. This plan should be used in conjunction with your degree audit (accessible in LionPATH as either an Academic Requirements or What If report). Please consult with a Penn State academic adviser on a regular basis to develop and refine an academic plan that is appropriate for you.

First Year
FallCreditsSpringCredits
ENGL 15 or 30H (GWS)3CAS 100A (GWS)3
MATH 21 (GQ)3CC 200*3
COMM 100*3CAS 204*3
PSU 81ECON 102 or 104 (GS)3
World Language (level 1)4World Language (level 2)4
General Education Course (GHW)1 
 15 16
Second Year
FallCreditsSpringCredits
CAS 250 or 352*3MKTG 310*3
IST 110, ART 201, or COMM 241 (IST 110 is GS)*3MGMT 301*3
MKTG 301*3General Education Course (GH)3
World Language (level 3)4General Education Course (GN)3
General Education Course (GHW)2Quantification (GQ)3
 15 15
Third Year
FallCreditsSpringCredits
ENGL 202D or 202C (GWS)3CC 402*3
CAS 404, MGMT 433, CAS 403, CAS 455, or CAS 471 (CAS 455 counts as US, CAS 471 counts as US;IL)*3General Education Course3
PHIL 103, 106, 123, or BA 243 (PHIL courses are GH)3-4BA Fields3
General Education Course3CC 404, 405, or COMM 472 (or Elective)*3
Recommended: COMM 370 (serves as prerequisite for COMM 472)3BA Other Cultures3
CC 401*3 
 18-19 15
Fourth Year
FallCreditsSpringCredits
CC 406, ENGL 420, or ENGL 480*3CC 490W*3
CC 495A*3General Education Course3
General Education Course3BA Fields3
General Education Course3Elective3
BA Fields3 
 15 12
Total Credits 121-122
*

Course requires a grade of C or better for the major

Course requires a grade of C or better for General Education

#

Course is an Entrance to Major requirement

Course satisfies General Education and degree requirement

University Requirements and General Education Notes:

US and IL are abbreviations used to designate courses that satisfy Cultural Diversity Requirements (United States and International Cultures).

W, M, X, and Y are the suffixes at the end of a course number used to designate courses that satisfy University Writing Across the Curriculum requirement.

General Education includes Foundations (GWS and GQ), Knowledge Domains (GHW, GN, GA, GH, GS) and Integrative Studies (Inter-domain) requirements. N or Q (Honors) is the suffix at the end of a course number used to help identify an Inter-domain course, but the inter-domain attribute is used to fill audit requirements. Foundations courses (GWS and GQ) require a grade of 'C' or better.

Bachelor of Arts Requirements:

Bachelor of Arts students must take 9 credits in Bachelor of Arts (B.A.) Fields (Humanities; Social and Behavioral Sciences; Arts; World Languages [2nd language or beyond the 12th credit level of proficiency in the 1st]; Natural Sciences; Quantification). The B.A. Fields courses may not be taken in the area of the student’s primary major. See your adviser and the Degree Requirements section of this Bulletin.

Bachelor of Arts students must take 3 credits in Other Cultures.
See your adviser and the full list of courses approved as Other Cultures courses.

Additional Notes:

This suggested academic plan recommends the most frequently offered courses in fields where students have the choice of taking one of several classes. The plan also notes prerequisites for selected courses to emphasize the importance of adhering to the course sequence.

Corporate Communication, B.A. at Shenango Campus

The course series listed below provides only one of the many possible ways to move through this curriculum. The University may make changes in policies, procedures, educational offerings, and requirements at any time. This plan should be used in conjunction with your degree audit (accessible in LionPATH as either an Academic Requirements or What If report). Please consult with a Penn State academic adviser on a regular basis to develop and refine an academic plan that is appropriate for you.

First Year
FallCreditsSpringCredits
ENGL 15 or 30H (GWS)3CAS 100A3
MATH 21 (GQ)3World Language (Level 2)4
COMM 100*3General Education Course3
World Language (Level 1)4General Education Course3
ECON 102 or 104*3General Education Course3
PSU 81 
 17 16
Second Year
FallCreditsSpringCredits
COMM 241*3CAS 252 or ENGL 211W*3
MGMT 301*3CAS 204*3
MKTG 301W*3ENGL 202D (GWS)3
CC 200*3General Education Course3
World Language (Level 3)4General Education Course3
 16 15
Third Year
FallCreditsSpringCredits
CC 401*3BA 243 or PHIL 103*4
MGMT 433*3CC 402*3
BA Requirement3CC 406*3
BA Requirement3MKTG 310*3
Other Cultures or Elective3General Education Course3
 15 16
Fourth Year
FallCreditsSpringCredits
CC 404*3CC 495A*3
CC 490W*3Elective 3
Elective3General Education Course (GHW)3
General Education Course3General Education Course3
BA Requirement3 
 15 12
Total Credits 122
*

Course requires a grade of C or better for the major

Course requires a grade of C or better for General Education

#

Course is an Entrance to Major requirement

Course satisfies General Education and degree requirement

University Requirements and General Education Notes:

US and IL are abbreviations used to designate courses that satisfy Cultural Diversity Requirements (United States and International Cultures).

W, M, X, and Y are the suffixes at the end of a course number used to designate courses that satisfy University Writing Across the Curriculum requirement.

General Education includes Foundations (GWS and GQ), Knowledge Domains (GHW, GN, GA, GH, GS) and Integrative Studies (Inter-domain) requirements. N or Q (Honors) is the suffix at the end of a course number used to help identify an Inter-domain course, but the inter-domain attribute is used to fill audit requirements. Foundations courses (GWS and GQ) require a grade of 'C' or better.

Bachelor of Arts Requirements:

Bachelor of Arts students must take 9 credits in Bachelor of Arts (B.A.) Fields (Humanities; Social and Behavioral Sciences; Arts; World Languages [2nd language or beyond the 12th credit level of proficiency in the 1st]; Natural Sciences; Quantification). The B.A. Fields courses may not be taken in the area of the student’s primary major. See your adviser and the Degree Requirements section of this Bulletin.

Bachelor of Arts students must take 3 credits in Other Cultures.
See your adviser and the full list of courses approved as Other Cultures courses.

Corporate Communication, B.A. at Wilkes-Barre Campus

The course series listed below provides only one of the many possible ways to move through this curriculum. The University may make changes in policies, procedures, educational offerings, and requirements at any time. This plan should be used in conjunction with your degree audit (accessible in LionPATH as either an Academic Requirements or What If report). Please consult with a Penn State academic adviser on a regular basis to develop and refine an academic plan that is appropriate for you.

First Year
FallCreditsSpringCredits
ENGL 15 or 30H (GWS)3ECON 102 or 104*3
MATH 21 (GQ)3CAS 100A3
COMM 100*3World Language (level 1)4
CC 200*3General Education Course3
PSU 81General Education Course3
General Education Course3 
 16 16
Second Year
FallCreditsSpringCredits
CAS 204*3BA 243*4
MGMT 301*3ENGL 202A, 202B, 202C, or 202D3
MKTG 3013General Education Course or Elective3
World Language (level 2)4World Language (level 3)4
IST 110 or COMM 241*3General Education Quantification Course3
 16 17
Third Year
FallCreditsSpringCredits
CC 401*3CC 406*3
MKTG 3103CAS 252 or 352*3
BA Requirement3BA Requirement3
General Education Course3Other Cultures or Elective3
 General Education Course3
 12 15
Fourth Year
FallCreditsSpringCredits
MGMT 433, CAS 403, CAS 404, or MKTG 310*3CC 490W*3
CC 404*3CC 495A*3
General Education Course3CC 402*3
BA Requirement3Elective 3
General Education Course (GHW)1.5General Education Course (GHW)1.5
 13.5 13.5
Total Credits 119
*

Course requires a grade of C or better for the major

Course requires a grade of C or better for General Education

#

Course is an Entrance to Major requirement

Course satisfies General Education and degree requirement

University Requirements and General Education Notes:

US and IL are abbreviations used to designate courses that satisfy Cultural Diversity Requirements (United States and International Cultures).

W, M, X, and Y are the suffixes at the end of a course number used to designate courses that satisfy University Writing Across the Curriculum requirement.

General Education includes Foundations (GWS and GQ), Knowledge Domains (GHW, GN, GA, GH, GS) and Integrative Studies (Inter-domain) requirements. N or Q (Honors) is the suffix at the end of a course number used to help identify an Inter-domain course, but the inter-domain attribute is used to fill audit requirements. Foundations courses (GWS and GQ) require a grade of 'C' or better.

Bachelor of Arts Requirements:

Bachelor of Arts students must take 9 credits in Bachelor of Arts (B.A.) Fields (Humanities; Social and Behavioral Sciences; Arts; World Languages [2nd language or beyond the 12th credit level of proficiency in the 1st]; Natural Sciences; Quantification). The B.A. Fields courses may not be taken in the area of the student’s primary major. See your adviser and the Degree Requirements section of this Bulletin.

Bachelor of Arts students must take 3 credits in Other Cultures.
See your adviser and the full list of courses approved as Other Cultures courses.

1

Other GQ if MATH 21 met through placement testing

2

Students must complete the 12th credit level in a second language. Credits vary based on skill level.

Corporate Communication, B.A. at York Campus

The course series listed below provides only one of the many possible ways to move through this curriculum. The University may make changes in policies, procedures, educational offerings, and requirements at any time. This plan should be used in conjunction with your degree audit (accessible in LionPATH as either an Academic Requirements or What If report). Please consult with a Penn State academic adviser on a regular basis to develop and refine an academic plan that is appropriate for you.

First Year
FallCreditsSpringCredits
ENGL 15 or 30H3ECON 102*3
MATH 213CC 200*3
COMM 100*3World Language (level 1)4
CAS 100A3General Education Course3
General Education Course3General Education Course3
 15 16
Second Year
FallCreditsSpringCredits
CAS 252*3MGMT 3013
CAS 204*3COMM 241*3
World Language (level 2)4CAS 455*3
MKTG 301W*3World Language (level 3)4
General Education Course3Elective3
 16 16
Third Year
FallCreditsSpringCredits
ENGL 202A, 202B, 202C, or 202D3BA 243*4
CC 401*3CC 402*3
BA Requirement3CC 404*3
General Education Course3BA Requirement3
General Education Quantification Course3Other Cultures or Elective3
 15 16
Fourth Year
FallCreditsSpringCredits
CC 495A*3CC 490W*3
CC 406*3MGMT 4333
General Education Course3BA Requirement3
General Education Course3Elective 3
General Education Course (GHW)1.5General Education Course (GHW)1.5
 13.5 13.5
Total Credits 121
*

Course requires a grade of C or better for the major

Course requires a grade of C or better for General Education

#

Course is an Entrance to Major requirement

Course satisfies General Education and degree requirement

University Requirements and General Education Notes:

US and IL are abbreviations used to designate courses that satisfy Cultural Diversity Requirements (United States and International Cultures).

W, M, X, and Y are the suffixes at the end of a course number used to designate courses that satisfy University Writing Across the Curriculum requirement.

General Education includes Foundations (GWS and GQ), Knowledge Domains (GHW, GN, GA, GH, GS) and Integrative Studies (Inter-domain) requirements. N or Q (Honors) is the suffix at the end of a course number used to help identify an Inter-domain course, but the inter-domain attribute is used to fill audit requirements. Foundations courses (GWS and GQ) require a grade of 'C' or better.

Bachelor of Arts Requirements:

Bachelor of Arts students must take 9 credits in Bachelor of Arts (B.A.) Fields (Humanities; Social and Behavioral Sciences; Arts; World Languages [2nd language or beyond the 12th credit level of proficiency in the 1st]; Natural Sciences; Quantification). The B.A. Fields courses may not be taken in the area of the student’s primary major. See your adviser and the Degree Requirements section of this Bulletin.

Bachelor of Arts students must take 3 credits in Other Cultures.
See your adviser and the full list of courses approved as Other Cultures courses.

Career Paths

Corporate Communication is a challenging and exciting career field. Corporate communicators manage the dissemination of information to key constituencies, the execution of corporate strategy, and the development of messages for a variety of purposes inside and outside the organization. Corporate communicators usually oversee media relations, crisis communications, internal communications, reputation management, corporate responsibility, investor relations, government affairs, and sometimes marketing communication. The Penn State Abington Center for Career & Professional Development supports and serves students in all areas related to career development and preparation including career counseling and coaching, internships, resume creation, interview training, and job search strategies.

Careers

A Corporate Communication degree can lead to a career in for-profit businesses or in not-for-profit areas such as charitable, political, health care, and educational organizations. You’ll be prepared to work as a professional in a wide range of fields including event planning, human resources, marketing, public relations/public information, and social media relations.

MORE INFORMATION ABOUT POTENTIAL CAREER OPTIONS FOR GRADUATES OF THE CORPORATE COMMUNICATION PROGRAM

Opportunities for Graduate Studies

A baccalaureate degree in Corporate Communication prepares students to pursue master’s degrees in programs such as strategic communication and obtain admission to MBA programs and law schools, among other post-graduate opportunities.

Contact

Fayette

CORPORATE COMMUNICATION
2201 University Drive
Lemont Furnace, PA 15456
724-430-4265
rds913@psu.edu

https://fayette.psu.edu/academics/baccalaureate/corporate-communication

Hazleton

Butler 203
76 University Drive
Hazleton, PA 18202
570-450-3558
cxd35@psu.edu

https://hazleton.psu.edu/corporate-communication

Lehigh Valley

ACADEMIC AFFAIRS
2809 Saucon Valley Road
Center Valley, PA 18034
610-285-5058
kmh7320@psu.edu

https://lehighvalley.psu.edu/corporate-communication

Schuylkill

ACADEMIC AFFAIRS
A-120 200 University Drive
Schuylkill Haven, PA 17972
570-385-6203
jlh552@psu.edu

https://schuylkill.psu.edu/academics/bacc-degrees/corporate-communication

Scranton

Business Building 111
Dunmore, PA 18512
570-963-2642
xxl209@psu.edu

https://scranton.psu.edu/academics/degrees/bachelors/corporate-communication

Shenango

CORPORATE COMMUNICATION
147 Shenango Avenue
Sharon, PA 16146
724-983-2827
tzr106@psu.edu

https://shenango.psu.edu/academics/degree/corporate-communication

Wilkes-Barre

44 University Drive
Dallas, PA 18612
nxv52@psu.edu

https://wilkesbarre.psu.edu/academics/cc

York

1031 Edgecomb Avenue
York, PA 17403
717-771-4131
jrd24@psu.edu

https://www.york.psu.edu/academics/baccalaureate/corporate-communication

Abington

DIVISION OF ARTS & HUMANITIES
1600 Woodland Road
Abington, PA 19001
215-881-7382
lvc3@psu.edu

https://www.abington.psu.edu/academics/majors-at-abington/corporate-communication