At which campus can I study this program?
Program Description
This nine-credit certificate program develops students' capacities in professional snowsports management and focuses on three components, one of which have flexibility to accommodate students interests.
First, RPTM 351 focuses on developing appropriate knowledge as a member of the Professional Ski Instructors of America- American Association of Snowboard Instructors (PSIA-AASI), preparing for and completing the level III certificate in a discipline of their choice and developing a professional development plan emphasizing lifelong learning.
Second, in RPTM 410 will provide students with an overview of marketing in general and recreation/tourism marketing in particular. Supplemental objectives are to (a) provide students with a review of different marketing theories and practices and (b) help students apply marketing principles to practical recreation/tourism situations. Main topics typically include: Introduction to marketing and its evolution; Parameters of the recreation/tourism experience and how this affects marketing practices; Defining and segmenting the consumer market; The marketing mix; Conducting marketing research in an effort to develop effective marketing strategy; Service quality and its impact on marketing strategy; Customer loyalty and its impact on marketing strategy; Recognizing and responding to the changing needs of consumer markets.
The remaining three (3) credits can be selected from the list of courses from the College of Health and Human Development (CHHD) which allow flexibility for students to explore their specific interests in more detail. This is designed to enhance learner agency and to allow students to tailor the certificate to reflect their own interests. Other relevant courses can be identified and agreed with the program director.
Program Requirements
To earn an undergraduate certificate in Professional Snowsports Management, a minimum of 9 credits is required.
| Code | Title | Credits |
|---|---|---|
| Required Courses | ||
| RPTM 351 | Snowsports Education III | 3 |
| RPTM 410 | Marketing of Recreation Services | 3 |
| Choose one (1) three-credit course selected from a supporting course list | 3 | |
Academic Advising
The objectives of the university's academic advising program are to help advisees identify and achieve their academic goals, to promote their intellectual discovery, and to encourage students to take advantage of both in-and out-of class educational opportunities in order that they become self-directed learners and decision makers.
Both advisers and advisees share responsibility for making the advising relationship succeed. By encouraging their advisees to become engaged in their education, to meet their educational goals, and to develop the habit of learning, advisers assume a significant educational role. The advisee's unit of enrollment will provide each advisee with a primary academic adviser, the information needed to plan the chosen program of study, and referrals to other specialized resources.
READ SENATE POLICY 32-00: ADVISING POLICY
World Campus
Pete Allison, Ph.D.
Associate Professor
701H Donald H. Ford Building
University Park, PA 16802
pra7@psu.edu
Contact
World Campus
DEPARTMENT OF RECREATION, PARK AND TOURISM MANAGEMENT
801 Ford Building
University Park, PA 16802
pra7@psu.edu